Lumey

Lumey is childcare administration software. The mark is built from a simple, human gesture: a fingertip moving across a screen, becoming a triangulated path of circles. The colour palette mirrors the business itself: distinct, contrasted tones that still sit together, seamlessly integrated. Lumey set out to connect multiple stakeholders in the childcare sector, including educators, operators, and families, without friction. Before the app was built, the brand had to exist first: warm, professional, and strong enough to carry that promise across print and digital alike. The result was a full system of design, brand tone, and copywriting, delivered to a very happy client.