Elgin House

Elgin House is a Women's+ health practice offering a complete range of women's health services, located in Carlton, Melbourne. Their mission is to empower Women+ by providing personalised, comprehensive healthcare that addresses unique needs at every stage of life. At its core, Elgin House embodies a holistic approach to health — offering not just medical care, but a supportive, inclusive environment where everyone feels heard, respected and cared for. To communicate this holistic, inclusive approach, I wanted the brand to stand apart from the dull, clinical look typical of healthcare. The result is a brand identity that feels welcoming and warm.